advert evaluation
questionnaire for TV Advert LPT
The brief was to rebrand a product, I decided to rebrand the Little Princess Trust adverts because all of their previous adverts had been very depressing and I wanted to show that it can be a pleasant experience getting a wig even though going through medical hair loss. I chose this specific brand because I have been through the little princess trust for a wig due to medical hair loss and felt worried leading up to my appointment, however when I received my wig I saw how it wasn't as scary as I thought it was going to be. the current target audience is children and young people with medical hair loss, it is more aimed towards cancer patients and I wanted to show that people who suffer from other forms of medical hair loss are entitled to a free wig as well and to show how easy it is to apply for one.
I collected feedback through a peer review, there was a small group of people who watched the video and left feedback in the form of a small written review. most of the feedback came back with positive words about our color schemes and how we structured the advert. I feel that we appropriately and effectively communicated our point to the audience that hair loss isn't such a scary thing to go through. We used the traditional color scheme from the original adverts and kept it very child friendly while allowing it to reach younger adults as well.
Because I wasn't selling any products, the brief and regulations to follow were slightly different, I didn't have to worry about pricing or portion control, instead I had to make sure there was no viewer discretion that could've caused any form of harm. This was quite easily avoided because I chose to make this rebranding advert about the positive side of medical hair loss. This is also how I kept within regulations of the BCAP code for charity organizations. I believe my communication was clear and thorough while keeping it fun and positive. All of my feedback corresponds with how I felt it went.
I know my advert was effective because the official people from the Little Princess Trust reached out and asked if they could use my advert for their promotion.
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